Global Technical Documentation Support
Industry case
Agriculture & Construction Equipment

Global Technical Documentation Support


Global market leader in construction and agricultural machinery.


To identify a partner to assist in the management of technical documentation flows that could provide a full suite of technical authoring, translation, and printing services, and also aid the client with Process Engineering for the assembly of the machines produced (service engineering). In addition, there was a need to ensure proximity to the various engineering sites and operational cost efficiency by relocating and centralizing operations. Finally, aftersales support was required, with the ability to work collaboratively on the definition of general service policies and in the creation of materials used by the service network to keep machines working efficiently (operator manuals, service manuals, timetables, troubleshooting guides, etc.).


  • Creation of a dedicated STAR7 global project management team operating in at least 10 countries around the world in the EMEA, APAC, NA, and LATAM markets (totalling around 40 direct and indirect employees), capable of coordinating all client activities across the board
  • Complete outsourcing of the management, creation, and multichannel delivery of on-board and dealership documentation through the client’s proprietary content management system
  • Placement of a STAR7 project manager alongside client contacts in the various locations to handle authoring activities
  • In-house translators and quality assurance (QA) teams used on specific projects
  • Creation of a back-office team at STAR7 offices in Tirana, Albania
  • Use of STAR CLM, STAR Group’s proprietary Translation Memory System (TMS)
  • Use of in-house specially designed tools; integration with the tools selected and made available by the client
  • Full liner" price list, to give the client an all-inclusive price for projects, and to allow STAR7 to handle projects right from the engineering phase
Portfolio of authoring services provided:


  • Operator Manual (OM)
  • Service Manual (SM)
  • Standard Repair Time (SRT)
  • Interactive Maintenance Plan (IMP)
  • Knowledge Article (KA)
  • Pre-Delivery Inspection (PDI)
  • Installation Instruction (DIA Kit)
  • Serviceability Audit (SA)
  • Benchmarking on Maintenance Plan
  • Fault Code Resolution (FCR)
  • Survey & Smart Troubleshooting
  • Technical training
  • Service Training
  • Manual (STM)
  • Outsourcing Project Manager
  • ASIST Help Desk (L1+L2)


  • On-demand printing and kitting service via STAR7 Printing
  • Introduction of immersive reality for training purposes
  • After-sales support services: responding to feedback and questions from the support network.
  • Engineering services for product industrialization.
  • Creation of photorealistic 3D content and video animations for virtual training
  • Serviceability analysis to measure the serviceability of vehicles, even before they are put into production
  • Competitive benchmarking to act on total cost of ownership (TCO), based on scheduled maintenance plans.


STAR7's approach ensured:

  • Efficient information processes throughout the entire product life cycle, thanks to a single organic process from engineering to aftersales
  • Collection and management of feedback from the dealership with the goal of continuous improvement of the product, serviceability, and client experience in the aftersales phase
  • Optimization of costs and supplier management thanks to a single partner capable of managing complex activities stemming from the product’s life cycle
  • Savings achieved through a “blended” Italian/offshoring service, fully monitored and with a highly-qualified Italian interface
  • Client representatives always had a local point of contact, working with a common language and worldview.


Overall, in terms of numbers, STAR7 managed five different brands in five regions, 18 file source locations, 450 projects per day on average (every day of the year), and 40 language combinations.

Service lines involved

Technologies involved

Language Technologies
The translation management software
Language Technologies
Translation and localization
Language Technologies
Terminology management
Product experience Technologies
The new frontier of learning through virtual training
Product experience Technologies
Product presentation enters the fourth dimension.
Product experience Technologies
After Sales Digital Twin
A virtual workshop for after-sales documentation

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