Cross-cultural communication
Industry case
Automotive & Transportation

Cross-cultural communication and collaboration


Global automotive supplier


An automotive supplier with offices in over 35 countries noticed that employees were struggling with cross-cultural communication and collaboration. Employees had trouble understanding and adapting to the work styles of colleagues from different cultural backgrounds and one break in communication in particular cost the company an important client. This was not an isolated incident – teams from all over the company were missing deadlines, exceeding budgets, and overall feeling frustrated by the challenge of cross-cultural communication. The company needed employees to be able to identify when a situation or incident was culturally driven and then know what steps to take next to clarify communication.


STAR7 consulted extensively with the client and designed a seven-part series of 2-hour “lunch & learn” training sessions in the following cultures: German, Mexican, U.S., Italian, Indian, French, and Japanese. Two sessions were held per month, and employees were encouraged to sign up for as many training sessions as they pleased. All programs were offered in a live, virtual training format for convenience and access.


The results of the training series were overwhelmingly positive. Participating employees found the experience invaluable. Employees now possessed the ability to recognize their own cultural errors. In addition, entire teams started talking about the ways in which cross-cultural communication would impact their projects. This training helped them uncover a set of tools to improve their communication and collaborate effectively with others. The company now offers this same cultural training series to all their employees annually.

Service lines involved

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