STAR7 presents in Hannover two experiences developed for "Virtual Reality Iveco Academy"
STAR7 has made its first appearance at IAA TRANSPORTATION alongside IVECO to showcase two innovative experiences for technical and commercial training. Visitors at Europe’s leading fair for the sector were excited to try a totally original and engaging way to interact with vehicles, made possible by solutions STAR7 has created for IVECO that harness the power of immersive and augmented reality.
STAR7 (EGM ticker: STAR7) has made its first appearance at IAA Transportation, Europe’s largest trade fair for commercial transport, where it exhibited in partnership with IVECO, one of the sector’s most prominent brands. The fair took place in Hanover, Germany, from 20 to 25 September 2022. STAR7, which has worked with IVECO for more than 10 years, provides an integrated range of product-information services, from product and process engineering support to the creation and management of technical and marketing content, translation, printing and virtual experience.
IAA Transportation brought together more than 1,400 exhibitors from 40-plus countries over five days for a fair that has successfully transformed itself into a true technological hub, acting as a springboard for innovations in sustainable mobility, with digital solutions that have proved capable of boosting vehicle connectivity. This was underlined by the 2022 edition which not only featured global transport supply chain leaders in the commercial segment, but also influential players in logistics and from across the mobility sector, as well as cutting-edge tech companies and start-ups.
From its position at the IVECO stand, in hall 24 of the Sustainability area, STAR7 presented two virtual sales and after-sales training experiences, developed as part of the Virtual Reality IVECO Academy project.
The first solution uses a cloud-native, interactive and multi-device platform to allow users wearing special visors to undertake immersive-reality, 3D technical or commercial training on the eDAILY and Nikola vehicles. This form of training developed by STAR7 and coordinated by the IVECO Academy has the advantage of not requiring a physical product, meaning users can immerse themselves in the environment, rapidly create a digital twin to integrate into the project and then test out features and functionality. This allows training (just one area where the platform’s potential can be applied) to begin before the vehicle actually exists, reducing the time and costs traditionally associated with sales and after-sales training, making it more sustainable.
The second solution presented at the Hanover fair leverages augmented reality. Thanks to a custom-developed native app, the user can point their device at the physical vehicle to overlay it with a digital version displaying “hidden” internal components such as the engine, with accompanying informational content.
There was significant footfall at the STAR7 stand, highlighting the interest of the sector’s leading players in new solutions that exploit the potential of technological innovation. The Hanover fair proved to be a perfect opportunity to establish new business relationships, meet customers and suppliers and discuss (face-to-face, at last) ideas and future projects to make transport more efficient and sustainable.
Watch some of the highlights in this video for a taste of the visitor experience at the fair.
STAR7
For more than 20 years, STAR7 has served its customers as a leader in the product information sector. Support for
product and process engineering, creating and managing technical content, as well as marketing, translation, printing and virtual experience: STAR7’s range of services mean it can assist its customers throughout the product life-cycle – from design to aftersales. An approach that combines specialist knowledge, technology and a holistic vision has always been STAR7’s hallmark, allowing it to offer the best possible solutions to meet the needs of its customers and the global market. This approach has seen STAR7 strike major partnerships with leading international companies, establishing it as a reliable and credible global partner. STAR7 is part of the STAR Group network.
www.star-7.com
FOR MORE INFORMATION:
INVESTOR RELATIONS
investorrelations@star-7.com
Paolo Castagno, CFO e Investor Relations Manager STAR7
Tel: +39 0131 1988872
E-mail: paolo.castagno@star-7.com
Maria Grazia Mantini, IR Advisor
Blue Arrow
Tel: +41 78 723 6840
E-mail: mariagrazia.mantini@bluearrow.ch
MEDIA RELATIONS STAR7
mediarelations@star-7.com
Piera Alasia, Chief Marketing Officer
Tel: +39 0131 19788
E-mail: piera.alasia@star-7.com
Spriano Communication & Partners - Ufficio stampa
Fiorella Girardo
Mob: +39 348 857766
E-mail: fgirardo@sprianocommunication.com
Cristina Tronconi
Mob. +39 346 0477901
E-mail: ctronconi@sprianocommunication.com